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I’ve always been drawn to craft and stories.
My work consciously traces the threads between both, creating connections that feel both grounded and evocative.
My creative journey began in advertising, but I soon found myself chasing stories instead of campaigns. That search led me to journalism, where I got to explore the world of design and culture through publications like Femina and Elle Decor.
Those years taught me how to listen closely, to observe patiently, and sometimes, to look past the obvious and redundant. With a formula of persistence and trial-and-error, I am able to now astutely identify what ideas truly connect with people. This skill unintentionally led me to brand strategy and marketing communication - where I now work at the intersection of design, culture, and business.
Today, I help brands tell their stories with clarity and heart. As a brand and marketing communications specialist, educator, and curator of design-led experiences, I approach each project with an editorial eye and a strategic lens, building bridges between craft, luxury, and impact.
Over the past 20 years, I’ve collaborated with more than 50 organisations — from handcrafted luxury, textiles and home furnishings, to sustainable fashion, real estate, tech, wellness, and education.
My work ranges from building long-term content strategies, to curating conversations and events with some of India’s leading design, creative and innovative enterprises, to mentoring next-gen creative entrepreneurs to realise their need-of-the-hour business.
These days, I divide my time between consulting, teaching, and curating experiences. I’m deeply invested in shaping conversations around craft, conscious design, and creative entrepreneurship — and in helping people and brands tell stories that inspire connection and change.
The way I work
Story first, then channels
For me, it’s important that every engagement begins with understanding the origin, context, stakeholders and ambition, before translating that into a clear narrative and strategic roadmap.
Editorial rigour meets brand strategy
Years of working in print and digital media, have honed my research, interviewing and long-form storytelling skills, which now sit at the heart of every brand engagement.
Design & culture lens
Having worked closely with architects, designers, artisans, creative entrepreneurs and cultural and academic institutions, I have developed the ability to understand and speak a client's brand language and situate the brand within broader cultural, aesthetic and sustainability conversations.
An educator’s mindset
Because of my experience as an academic consultant, educator and mentor, I can build processes that your internal teams can sustain, rather than one-off interventions.
I bring structure, clarity and an instinct for making complex ideas accessible to teams and students alike.
Teaching & Academia
I teach at ATLAS Skilltech University and Istituto Marangoni, Mumbai, where I work with undergraduate and postgraduate students across courses in Entrepreneurship, Brand Strategy and Luxury Marketing, Design and Cultural Perspectives, Fashion Marketing, and Leadership and Soft Skills.
I’ve also led intensive entrepreneurship programs for next‑generation leaders and mentored emerging craft‑driven enterprises at IICD Jaipur — experiences that let me combine my love for design, storytelling, and purposeful business. Earlier, I taught Brand Strategy, Critical Writing, and Digital Marketing at FAD International Academy, École Intuit Lab, and the Balwant Sheth School of Architecture.
At the heart of my teaching is a simple goal: to help young creatives and business professionals connect brand, culture, and commerce through storytelling, critical thinking, and responsible communication.
“Sneha has a deep understanding of brand building. She shared valuable insights and helped us articulate key statements of our business in a very objective and holistic way. She's accommodating, empathetic, and has immense industry knowledge to back everything she recommends. Would highly recommend!”
Aditi Murarka
Co-founder, Nestasia
“I had a great time working with Sneha. She is very patient and brings great expertise to the table. Specifically, I really enjoyed the fact that she brings a lot of examples and visual reflections and it helped me understand things clearly.”
Ruchika Bhat
Co-founder, Kiru
“Fun-filled knowledge sessions with Sneha! Great help to understand storytelling and streamlining the thoughts and goals! Thank you for being so patient ✨”
Krithika C
Co-founder, Kiru
“Sneha knows her job really well. She designs a system to get the best out of you and then directs the show. It's my pleasure to know her and work with her. I highly recommend her services.”
Abhay Bhatia
Founder, Earthism
“My project with Sneha was customized to my needs to develop my professional communication strategy, skills and style. Sneha used various tools, theories and methods in articulating the same with me that i think was very productive and interactive. I continue to work with her on various assignments that help me be more effective in my communication.”
Darshan Gandhi
Global Design Head, Godrej Consumer Products
“Sneha brings a great mix of commitment to creative impact and deep understanding of the world of art, craft and design. She has been part of our journey from its very beginning and brings a calm, centered focus that is especially valuable to those navigating growth, storytelling, or external communications.”
Priya Krishnamoorthy
Founder & CEO, 200 Million Artisans
“Comms and branding work is about insight, consistency and attention to detail, which Sneha brings to play with every one of her projects. She has the ability to look at the big picture and long-term strategy, but also get into the trenches and work on execution when needed. I respect her experience and trust her work.”
Aditi Seshadri
Co-founder, Unlock Impact
“Sneha is a diligent talent who often brings a fresh perspective to problem-solving. She is a collaborator and can generate high-quality creative solutions for business marketing problems. During her stint, she carried out a customer experience innovation process as part of residential flat handover for our customers. She has the ability to identify and collaborate with the relevant boutique brands to build this experience, that ultimately led to high customer satisfaction. Sneha can champion creative problem-solving and communications in driving business objectives.”
Saranyan R
Former Head of Sales & Marketing - Godrej Properties Vikhroli
“Working with Sneha has been an intuitive and deeply collaborative experience. As an agile brand storyteller operating at the intersection of insight, imagination, and design thinking, she brings clarity of thought to creative ambiguity and helps brands in their zero-to-one journey build purposeful narratives. Our work together on KiRu - where we shaped the founders’ story and guided their scale strategy - remains a memorable milestone.”
Amrita Haldipur
Communications specialist for purposeful brands
“I had the pleasure of working with Sneha on the Godrej Design Lab – Understanding Conscious Living in India report. Drawing on her strong design and editorial expertise, she thoughtfully shaped the curation and strategic direction of the report, guiding the team toward a final outcome that was cohesive, impactful, and sparked meaningful conversations around conscious living.”
Ashita Misquita
Communications Lead, Godrej Design Lab
“One of my most fulfilling learning experiences at college was during the brand development module with Ms Goel. I remember feeling unsure about how to present my work and articulate my identity and ideas. Her guidance and thoughtfully planned sessions and exercises became learnings I still return to whenever I feel stuck. She instilled in me the confidence to present myself and how to bring clarity whenever I'm working on a brand - something I now actively use in my career. She is truly one of the few people who remain a constant source of guidance for me.”
Akanksha Sharma
Architect & Product Designer
“I had the exceptional opportunity to be mentored by Sneha during an incubation program at IICD Jaipur. What sets Sneha apart is her rare sensitivity—a crucial quality for a brand strategist and curator—through which she helps businesses like my social enterprise grow while keeping artisans and weavers at the center. Her nuanced case studies and attention to detail trained us to see beyond mechanical solutions and instead look deeply into the finer aspects that truly move a brand forward. I keep returning to her for mentorship, not just on one topic but on almost every aspect a brand needs to grow. I’m genuinely grateful to have her as both a mentor and a friend.”
Ayush Agnihotri
Founder, Pallu
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