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Highlights
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Interactive deep dive into developing cohesive brand narratives and creating visual consistency across touchpoints
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Real-world case studies illustrating how authenticity and clarity elevate craft enterprises beyond aesthetic appeal
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Guided exercises that helped participants articulate their brand’s unique identity, purpose, and emotional resonance
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Practical frameworks and renewed confidence that empowered entrepreneurs to refine their strategies and balance design with storytelling
“I had the exceptional opportunity to be mentored by Sneha during an incubation program at IICD Jaipur. What sets Sneha apart is her rare sensitivity — a crucial quality for a brand strategist and curator — through which she helps businesses like my social enterprise grow while keeping artisans and weavers at the center. Her nuanced case studies and attention to detail trained us to see beyond mechanical solutions and instead look deeply into the finer aspects that truly move a brand forward. I keep returning to her for mentorship, not just on one topic but on almost every aspect a brand needs to grow. I’m genuinely grateful to have her as both a mentor and a friend.”
Ayush Agnihotri
Founder, Pallu
IICD CRAFTS BUSINESS ACCELERATOR
Indian Institute Of Crafts & Design
Experience
Brand Strategy, Brand Storytelling, Mentoring
For the Crafts Business Accelerator Program 2025 organised by Indian Institute of Craft & Design (IICD, Jaipur), I hosted an interactive workshop on “Craft Business Branding,” with early-stage entrepreneurs looking to shape their brand story and marketing communications strategy, in the most authentic and cost-effective manner.
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