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Hi, I’m Sneha Ullal Goel, a Design Culturist & Specialist in Creative Brand Strategy & Marketing Communications for tech, luxury and impact-driven brands that want their voice to feel as intentional
as every detail they design.
I work with brands that
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Live at the intersection of design, craft, culture and community
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Want to communicate with more depth, intention and consistency
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Are growing, evolving or entering new markets and need clearer positioning
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Prefer quiet confidence over loud campaigns
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Believe in slow and steady, over fast and furious
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Speak the language of engagement — and not ROI and CAC
The expertise & services I offer
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Brand & marketing communications strategy
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Content & storytelling
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Masterclasses - corporate training & mentoring
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Personal branding
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Curated experiences & programming
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Emceeing (Design, architecture, craft & cultural events only)
The Work I Do
Brand Storytelling with Depth
Every brand has a story — the challenge is to tell it with clarity and heart. I help you uncover what you stand for, then shape it into words and visuals that feel effortless, authentic, and true to who you are
Communication that Converts
Through collaborative, hands-on workshops, I build strategies that bring your ideas to life, guiding your audience from curiosity to trust and meaningful connection
Curation with a Difference
I love crafting spaces — physical or digital. From intimate pop-ups and symposiums, to interactive brand moments, I design experiences that make your narrative tangible and memorable
Recognised among the Top 10 Women in Content & Marketing, HerRising Awards 2022
Moderator & curator for leading design platforms in India like India Design ID, Design Mumbai, and Design Democracy
Visiting lecturer of Luxury Marketing, Brand Strategy and Design Culture at Istituto Marangoni, ATLAS Skilltech and IICD Jaipur
Recent Projects
“Sneha has a deep understanding of brand building. She shared valuable insights and helped us articulate key statements of our business in a very objective and holistic way. She's accommodating, empathetic, and has immense industry knowledge to back everything she recommends. Would highly recommend!”
Aditi Murarka
Co-founder, Nestasia
“I had a great time working with Sneha. She is very patient and brings great expertise to the table. Specifically, I really enjoyed the fact that she brings a lot of examples and visual reflections and it helped me understand things clearly.”
Ruchika Bhat
Co-founder, Kiru
“Fun-filled knowledge sessions with Sneha! Great help to understand storytelling and streamlining the thoughts and goals! Thank you for being so patient ✨”
Krithika C
Co-founder, Kiru
“Sneha knows her job really well. She designs a system to get the best out of you and then directs the show. It's my pleasure to know her and work with her. I highly recommend her services.”
Abhay Bhatia
Founder, Earthism
“My project with Sneha was customized to my needs to develop my professional communication strategy, skills and style. Sneha used various tools, theories and methods in articulating the same with me that i think was very productive and interactive. I continue to work with her on various assignments that help me be more effective in my communication.”
Darshan Gandhi
Global Design Head, Godrej Consumer Products
“Sneha brings a great mix of commitment to creative impact and deep understanding of the world of art, craft and design. She has been part of our journey from its very beginning and brings a calm, centered focus that is especially valuable to those navigating growth, storytelling, or external communications.”
Priya Krishnamoorthy
Founder & CEO, 200 Million Artisans
“Comms and branding work is about insight, consistency and attention to detail, which Sneha brings to play with every one of her projects. She has the ability to look at the big picture and long-term strategy, but also get into the trenches and work on execution when needed. I respect her experience and trust her work.”
Aditi Seshadri
Co-founder, Unlock Impact
“Sneha is a diligent talent who often brings a fresh perspective to problem-solving. She is a collaborator and can generate high-quality creative solutions for business marketing problems. During her stint, she carried out a customer experience innovation process as part of residential flat handover for our customers. She has the ability to identify and collaborate with the relevant boutique brands to build this experience, that ultimately led to high customer satisfaction. Sneha can champion creative problem-solving and communications in driving business objectives.”
Saranyan R
Former Head of Sales & Marketing - Godrej Properties Vikhroli
“Working with Sneha has been an intuitive and deeply collaborative experience. As an agile brand storyteller operating at the intersection of insight, imagination, and design thinking, she brings clarity of thought to creative ambiguity and helps brands in their zero-to-one journey build purposeful narratives. Our work together on KiRu - where we shaped the founders’ story and guided their scale strategy - remains a memorable milestone.”
Amrita Haldipur
Communications specialist for purposeful brands
“I had the pleasure of working with Sneha on the Godrej Design Lab – Understanding Conscious Living in India report. Drawing on her strong design and editorial expertise, she thoughtfully shaped the curation and strategic direction of the report, guiding the team toward a final outcome that was cohesive, impactful, and sparked meaningful conversations around conscious living.”
Ashita Misquita
Communications Lead, Godrej Design Lab
“One of my most fulfilling learning experiences at college was during the brand development module with Ms Goel. I remember feeling unsure about how to present my work and articulate my identity and ideas. Her guidance and thoughtfully planned sessions and exercises became learnings I still return to whenever I feel stuck. She instilled in me the confidence to present myself and how to bring clarity whenever I'm working on a brand - something I now actively use in my career. She is truly one of the few people who remain a constant source of guidance for me.”
Akanksha Sharma
Architect & Product Designer
“I had the exceptional opportunity to be mentored by Sneha during an incubation program at IICD Jaipur. What sets Sneha apart is her rare sensitivity—a crucial quality for a brand strategist and curator—through which she helps businesses like my social enterprise grow while keeping artisans and weavers at the center. Her nuanced case studies and attention to detail trained us to see beyond mechanical solutions and instead look deeply into the finer aspects that truly move a brand forward. I keep returning to her for mentorship, not just on one topic but on almost every aspect a brand needs to grow. I’m genuinely grateful to have her as both a mentor and a friend.”
Ayush Agnihotri
Founder, Pallu
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