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HEIRLOOMS FOR THE FUTURE

Aadyam Handwoven

Experience
Event Curation, Content Programming

For Aadyam Handwoven, an initiative of the Aditya Birla Group, I curated and hosted with Mrinalini Ghadiok, “Heirlooms for the Future,” an intimate evening of vignettes, conversation, and reflection at Sabha in Bengaluru. The event invited design patrons to explore heirlooms - not just inherited objects, but intentional acts that have shaped today, through lived-in spaces featuring the brand’s handwoven textiles and furnishings 

Sneha is a diligent talent who often brings a fresh perspective to problem solving. She is a collaborator and can generate high quality creative solutions for business marketing problems. During her stint with us, she carried out a customer experience innovation process as part of residential flat handover for our customers. The walk-through was lauded by many customers as a unique experience during the real estate purchase cycle. She had the ability to identify and collaborate with the relevant boutique brands to build this experience, that ultimately led to high customer satisfaction. Sneha's key functional strengths are marketing communication, partnerships & agency management and she can champion creative problem solving and communications in driving business objectives.

Saranyan R
Former Head of Sales & Marketing - Godrej Properties Vikhroli

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IICD Crafts Business Incubator Program

Highlights

  • Experience design with architect Sunitha Kondur, who restored the 160-year-old Sabha Bengaluru, transforming it into a living heirloom
     

  • Curated conversation on heirlooms as space, story, design, and continuity, featuring architect Sunitha Kondur, Manish Saksena (Business Head, Aadyam Handwoven), and Mrinalini Ghadiok, with guests sharing personal stories of their priceless heirlooms for deep, grounded engagement
     

  • Attended by close to 80 people from different aspects of the creative and craft industry

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